Okay, it’s an utterly forgettable piece of communication-and I can forgive them for that (Lord knows I’m guilty of that myself). But here the fault lies with the horrible Photoshop job they did inserting the tablet into the guy’s back pocket. Notice how the edge of the tablet actually goes beyond the seam of the pocket. Couldn’t they just have cast a Shaq-esque sized guy and shoved the thing in his huge-ass back pocket and shot it for real?
If a myopic, no artistic ability whatsoever, copywriter can notice this stuff—ANYONE CAN.
Also: LOVE the disclaimer.