Sears is now marketing to the crucial Zombie target. I find this to be a breath of fresh air. Is it hysterical? No. Will thousands of hipsters suddenly ditch Target for Sears? No. But it tells me one thing: someone at Sears is pissed off they have a reputation for being the store where Grandma stocks up on underwear twice a decade and where Bob Villa hawks the Craftsman Crescent Wrench. Hence, something fun to engage people. Something that says, “Hey, we here at Sears have a sense of goddamn humor.” And I like that.
Well done, Sears.