I saw this tweeted by the Hey, We’re Cooler Than You people of Creativity Magazine. I, if you haven’t figured it out, am an extremely skeptical person. I recycle diligently, but every Wednesday as I set out the bright blue bin with my empties, a dark thought passes through my head like a cloud: “They don’t recycle these. It’s bullshit. All this ‘green’ shit is a fool’s errand. etc…”
So when the video starts and I read the words “We Need A Better Cleaner in a Smarter Bottle.”, I cringe. Says who? You? See? Skeptic!
But then a compelling argument is made about how most cleaners we buy are mostly water and come in a plastic bottle that ends up in a landfill. So the minds at Replenish come up with…a new REUSABLE BOTTLE…awesome? no? Well, not really, because their bottle is part of a TWO PART system that relies on a snap off bottom that contains a liquid concentrate that makes the equivalent of 4 bottles of cleaner when you mix it with tap water you get out of your own faucet.
But this is where I call bullshit. The concentrate comes in a… plastic container/pod! Sort of negating the whole point. Right? They don’t have a problem with you buying plastic bottles. They just want you to buy their plastic bottle or pods or whatever…
Couldn’t you sell the concentrate in little bi0-degradable single serve packs made out of paper (similar to a ketchup packet) and ask people to use one of the thousands of bottles they have under their kitchen sink already? That seems greener to me. That’s my two cents.