“You’ll OWN Green!”
I can guarantee this was the justification force fed the client for these supremely BORING ads by BNP PARIBAS. Which, apparently, is a bank. Who likes tennis. And green.
In a related story, I have a client who won’t let us use THEIR OWN BRAND COLOR in print or banner ads because it’s also the brand color of their well-known competitor. Their rationale? “We don’t want people to think we’re advertising (competitor).” Discuss amongst yourselves.
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