I call these “Why Bother?” Ads

Non-offensive stock photo of vaguely diverse ‘business woman”? Check. Headline that tells me nothing AND doesn’t hook me in to keep me reading? Check. Visually boring? Check.

Seriously. Why Bother? My 10 year old daughter could write a better headline and with my 4 hours of Quark training I could make a better layout.

MONEY was SPENT on this. Sheesh. Dopes.

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